Lincoln Discovers Cultural Automotive Sales Differences Between China And U.S. - Motrolix
Earlier this year, Ford launched its Lincoln brand in China. The entry is quite late given that rival luxury car brands such as GM’s Buick and VAG’s Audi have been selling tons of cars in China for years now. But a late entry has allowed Lincoln to take its time and discover ways to most effectively sell its vehicles in the world’s largest car market. The Dealership Lincoln dealerships in China feature a living room-like atmosphere, complete with elaborate selections of tea, interactive LED screens, and a lounge that allows customers to watch as their car is being serviced. Those who would rather not wait in the store can access, via a smartphone, tablet, or computer, a live video stream of their vehicle being worked on. Enabling customers to watch along as their vehicle is being worked on is new to the industry,... Service Alerts Speaking of service, every Lincoln vehicle sold in China is equipped with a device that notifies the dealership when the vehicle is on the way there. This enables dealers to better prepare for the customer’s arrival by puling up their information and history, thereby empowering dealers to create a superior, customized experience for owners. Source: motrolix.com
