Dodge Ram vs. Ford F-150 and Chevy Silverado - Car and Driver

Proposition: No vehicle offers a broader range of capabilities than a full-size pickup truck with four doors. Covered cargo space for stuff you want to keep locked up and dry. Open cargo space for really big stuff and stuff you don’t want inside there with you, to wit: dead deer, live badgers, bags of organic fertilizer. Big towing capability. Unless you want to shell out the substantial premium you’d pay for a hybrid, which might get you a few extra mpg, that’s the price of big-truck capabilities. Big loads require big power. Some members of Congress seem to believe they can legislate big mpg gains in big pickups without serious performance penalties. When gasoline prices hovered around $4 per gallon, pickup inventories reached overflow levels on dealer lots around the country, a glut exacerbated by the implosion of the U. S. housing market and subsequent general economic malaise. There’s a direct correlation between the health of the housing industry and pickup sales, a correlation that Ford’s economic tea-leaf readers see as dismal for at least the next two years. The shadows are deep, the valley is more like a chasm, and at this writing, the only ray of light is gasoline prices that have dropped precipitously from their summer highs to well below $2 per gallon. Source: www.caranddriver.com