Why Ford Could Be On Track for a Record Profit in 2015 - Motley Fool
had a solid first half of 2015. The Blue Oval generated $4. 27 billion in pre-tax profit, up 7. 3% from a year ago. Ford told us to expect a jump in profit starting in the third quarter, after a subdued first half -- but second-quarter profits were up big. Is Ford's "breakthrough" profit boom shaping up to be even bigger than expected. That's how CEO Mark Fields opened the company's second-quarter earnings call, after Ford reported earnings that blew away Wall Street's expectations. He went on:. "If you look at some of the highlights, we had the best automotive quarterly profit since 2000. the best quarter ever in North America. and we're on track to deliver a breakthrough year that we talked about at the beginning of the year. Back in January, Fields and CFO Bob Shanks said repeatedly that 2015 would be a "breakthrough" year for Ford in terms of pre-tax profit. But, they warned at the beginning of the year, the pattern of Ford's quarterly earnings would be different from the usual in 2015. Ford has used this slide to show how the "calendarization" of its quarterly earnings would differ from its typical... In a typical year, Ford earns the majority of its profits in the first half of the year. It normally spends more money in the third and fourth quarters as it gears up to launch the next year's new products, and then reaps profits from those new products in the first half of the following year. Source: www.fool.com
