Ford Says Discounts on F Series Pickups Not an Indication of Waning Demand - TheStreet.com
, an online vehicle buying platform, tweeted on Thursday : "F Series is crushing it with all-time record pickup truck ATP (average transaction price) of $46,573" - an 8. 1% increase over last year's average. "With all that said, Ford's biggest issue for the new truck is still supply. Investors are closely monitoring the sales and pricing performance of Ford's new truck, which is the automaker's single most profitable vehicle and the anchor of its finances. Last month Goldman Sachs raised its rating on Ford shares to buy from neutral. Of the twenty equity analysts issuing recommendations on Ford stock, eight call it a buy or strong buy, eleven rate it a hold, and one expects it to underperform, according to Yahoo Finance. In the past year, Ford shares have lost 16% in value, while the Dow Jones Industrial Average has gained 7 percent. Early demand for Ford's truck was strong , as those eager to experience the new aluminum body, F Series loyalists and other early adopters crowded dealers showrooms. Source: www.thestreet.com
