Ford is betting big on its high-end pickup trucks - Business Insider
DETROIT (Reuters) - Ford Motor Co on Tuesday will launch a new luxury version of its F-150 pickup truck that could command prices above $60,000, answering growing demand from U. S. consumers for trucks that could substitute for a higher end German... The 2016 Ford F-150 Limited will go on sale later this year, and will be a step up from the automaker's current top-of-the-line pickup, the F-150 Platinum. In June, half of the new F-150 pickup trucks sold by Ford were of its three existing premium models - Lariat, King Ranch and Platinum. The lowest-priced Lariat is more than $40,000 including destination charges, and depending on the options taken, a F-150 Platinum can top $60,000. Ford has said its North American operating profit margin for this year will be as much as 9. 5... TrueCar found that the average price customers paid for F-150 trucks in the first half of the year was $46,573, up 8 percent from a year earlier, compared with $38,384 for the General Motors Co Chevrolet Silverado pickup truck, down 2 percent from... Source: www.businessinsider.com
