Ford makes its smartest F-150 pickup truck to date - Gizmag

The 360-degree exterior camera system gives the driver a bird's eye view of the truck, helping him park and maneuver more skillfully. The trailer hitch assist feature uses the rear-view camera to line up the truck and trailer, eliminating the need for a spotter. At the job site, LED spotlights integrated into the side mirrors can be used to flash a little light after nightfall, while cargo-box LEDs make it easier to find tools and such after dark. and a new 8-in LCD infotainment system with updated truck apps. The design of the 2015 F-150 isn't anything shocking or groundbreaking, simply an updated pickup truck. Changes from the current F-150 design include new headlamps, the shape of which remind us of a battery powered drill, and a new grille design. "In the design process, we go through what we call a design bandwidth," explains Joel Piaskowski, Ford's design director, turning his attention to rough, early sketches for the F-150. "On one side of the bandwidth we had what we called a bullet... On the bullet train, you see a more soft, more streamlined-looking truck and on the righthand side you see this locomotive or more agricultural-looking truck that's just really brutal and raw. Source: www.gizmag.com