The Need For IoT and Social Media Mix - WT VOX
64% Of Time Spent On Social Media Is Mobile Mobile users place a high value on utilitarian content. With the majority of social activity taking place via mobile devices, consumers are increasingly intolerant of social content that doesn’t provide value, especially on larger social networks. Many users are moving to niche social networks where they can interact with people who share common interests. Global mobile data traffic grew 69 % in 2014 generating about 2. 5 exabytes of data per month. Developers are building and publishing millions of mobile apps on Apple’s App Store and Google Play and make no mistake, there is no accident that the massive popularity of smartphones and adoption of social media occurred at the same time. Consumers are spending majority of their mobile “screen-time” interacting with new social networks like Snapchat and WhatsApp, connecting and sharing data therefore businesses must be conscious of the new wave of connected devices and their... Orchestrating social media can be likened to herding cats or catching greased pigs – there are so many sites, so many activities and so many connections to be made. Social messaging apps are where many of us spend most of our mobile “screen time”. It also positions the social app as not only the main communication interface, but as an alert and device control interface as well. Source: wtvox.com
