EV Manufacturers Need To Understand Disruption vs Technology Transition - CleanTechnica
Consumer technology is going to exist indefinitely, perhaps for as long as the human species exists. At CleanTechnica, we try to feature consumer technologies that help to reduce global warming pollution and other types of pollution. But there’s a big difference between incremental changes in technology and “disruptive” technology shifts. A transition from cassette tapes to CDs was one thing, but a transition to MP3 players was something very different. Even with a shift to digital cameras, we saw that a giant like Kodak could go under due to a slow reaction to a very fast-changing market… and difficulty capitalizing on the new technology. Electric vehicles simply have too many consumer advantages over gasoline-powered vehicles , including huge ones related to convenience (you “fill up” at home and can leave with a full charge practically every morning) and drive quality (not only... As battery costs fall (and they are falling quite fast), the big hurdle of higher upfront costs will continue falling away and the revolution will be underway at full speed. On the one hand, automakers that try to inch into the EV market with gasoline-powered cars very simplistically turned into electric cars, or with a lineup of minimally electric plug-in hybrids , or with low-range pure electric cars. Source: cleantechnica.com
