Barrett-Jackson Scottsdale 2015 – Auction Report - Sports Car Digest
Barrett-Jackson, WestWorld, Scottsdale, Arizona, January 13-18, 2015. All props to Barrett-Jackson, no matter how it is cut, sliced and mixed. This is the grand daddy of collector car auctions and within its ebbs and flows mirrors the car collecting hobby better than anything else. But Barrett-Jackson works hard to smoke them out before others tumble to them. In a quarter century of chronicling collector car auctions I’ve never wavered from a simple expression: Barrett-Jackson’s Scottsdale auction is “Barrett-Jackson” followed by a year. Other Barrett-Jackson sites, Palm Beach, Las Vegas, LA, Orange County and Reno, specify the location. This is ‘Barrett-Jackson. Barrett-Jackson has a huge audience with its television presence and it has effectively used its exposure to expand not only its footprint but also the opportunities it offers to the multitudes who watch and eventually visit. The experimentation with new ideas is especially visible in what Barrett-Jackson calls The Salon Collection. It was added as a separate segment in 2012 featuring a selection of high value classics, sports cars and concepts. Source: www.sportscardigest.com
