Ford mulls Ranchero reprise for small-truck market - USA TODAY
Ford mulls Ranchero reprise for small-truck market Ford Motor is considering a return to the small-truck market in the U. S. , which it abandoned by axing its Ranger in December 2011. Ford is scouring its international models for one that could work. ly/1x4oSWt Ford Motor is considering a return to the U. S. small-pickup truck market, which it abandoned by axing its Ranger in December 2011. Ford is scouring its international models for one that it could make work. It won't be the updated Ranger that Ford now sells outside the U. S. , often seen by people outside Ford as a logical candidate. It's 90% of the F-150 size," says Dave Scott, Ford 's truck marketing manager. Scott says Ford is aiming for a true small pickup, not a midsize such as General Motors' 2015 Chevrolet Colorado and GMC Canyon, which just went on sale, or Toyota Tacoma. "We're looking at it. We think we could sell a compact truck that's more like the size of the old Ranger, that gets six or eight more miles per gallon (than a full-size truck), is $5,000 or $6,000 less, and that we could build in the U. S. to... Scott says there are models in Ford's global array of trucks that could work, but he wouldn't name them. Ford fielded compact unibody trucks called Ranchero based on the 1960s Falcon compact car. Source: www.usatoday.com
