Nigeria latest country to make Ford Ranger - Detroit Free Press
Ford announced Monday it will assemble the Ranger pickup in Nigeria starting in the fourth quarter of 2015 as part of its expansion in the Middle East and Africa where the small truck is popular. , in December 2011. Ford redirects truck buyers to the larger Ford F-150 but a core of customers continue to ask for the return of the smaller pickup. global sales increased 40% in 2014. Ford builds the pickup in South Africa, Thailand and Argentina. Nigeria will be the first African country outside of South Africa to produce Ford vehicles. Ford is partnering with Coscharis Motors Limited, a Ford dealer group. For Ford, "assembling Ford Ranger trucks in Africa's largest economy is an important milestone in our Middle East and Africa growth plan," said Jim Benintende, president of Ford Middle East & Africa. "With Coscharis we have the right partner and with the Ford Ranger we have the right product to deliver a world-class truck that Nigerian customers want and value. The Ranger is the best-selling vehicle in South Africa, and Ford sees Nigeria as a priority market in Sub-Saharan Africa. Source: www.freep.com
