Ram 1500 Rumble Bee Concept - Car and Driver

Whether you think bee-related pop culture references peaked with Chris Farley’s reckless-driving-ticket-avoiding “Bees. ” stunt in the movie Tommy Boy or with this Oprah-tastic gif , Ram is hoping folks instead think back on the ultra-yellow Rumble Bee. Like a bigger, heavier, more pickup-trucky Super Bee—one of Mopar’s classic muscle cars—the Dodge Ram Rumble Bee briefly buzzed onto the scene about a decade ago, and now a new one (sans the Dodge badging) is here. The bee references range from the expected—like the bee/Hemi engine graphic on the rear quarter panels—to the downright fetishistic, like the backlit honeycomb insert with what looks like a thumb-sized bee suspended in amber featured prominently... Ram also repeated the quarter-panel graphic on each door panel, fitted honeycomb-like yellow mesh seat inserts, and adopted actual honeycomb-pattern trim pieces for the dash, door panels, and engine cover. Although the totally insane, Viper V-10–powered Dodge Ram SRT10 remains the sportiest Mopar pickup yet created, the Rumble Bee should prove to be quite fun—assuming it progresses past concept form. Source: www.caranddriver.com