Fiat's new small crossover is the “X” factor in brand's return - Pittsburgh Post-Gazette
Any time you bring a new brand into a market, or return one to a market after a long hiatus, there is a learning curve. After its initial success absorbing its Chrysler, Dodge, Jeep and Ram brands, Fiat Chrysler Automobiles has set its sights on building its namesake brand. Fiat has had something of a slow start thanks in part to having models that are only derivative of one another. If you attended the Pittsburgh Vintage Grand Prix this summer, you probably saw Fiat, along with Alfa Romeo, Ferrari, Maserati and several other Italian marques showcased at the event. “Fiat is a niche brand, but like other Italian brands, it represents a perfect combination of styling and spirited driving,” says Bob Baierl, vice president of Baierl Automotive. The all-new 2016 Fiat 500X is the latest addition to the Fiat lineup in North America, combining the authentic Italian design and engaging driving dynamics synonymous with the Fiat brand, together with an available advanced all-wheel-drive system,... The 2016 Fiat 500X was designed at Centro Stile in Turin, Italy, where designers leveraged the character and iconic features of the Fiat 500 into a larger and more mature package. Source: www.post-gazette.com
