Star Wars Signs Global Brands to Promote 'The Force Awakens' - brandchannel.com
Star Wars: The Force Awakens doesn’t open worldwide until four months (that’s 127 days) from now on December 18th, but Lucasfilm has already announced its global brand partners — not appearing in the film, of course, but as marketing partners that... The seven brands partnering with the upcoming Star Wars prequel (and seventh movie): beauty brands COVERGIRL and Max Factor (both sold by P&G to Coty last month), Duracell (another former P&G brand, now owned by Warren Buffett’s Berkshire... Getting a jump, HP has already kicked off its tie-in with “Art Awakens,” an art contest that launched on Aug. 11th a two-month-long nationwide fan art competition across the US. Amateur artists can submit their Star Wars: The Force Awakens- inspired art on ArtAwakens. All new original pieces (being previewed on its Instagram feed ) will be auctioned off in the name of the Star Wars: Force for Change philanthropic platform to benefit UNICEF Kid Power, which gives kids the power to save lives. Source: www.brandchannel.com
