Volvo becoming unlikely performance brand - USA TODAY
Volvo, the brand known for durable, safe and sometimes stodgy cars, may become the next performance brand. Yes, Volvo, the Swedish brand that immediately brings to mind tough sedans, station wagons and crossovers that hold up in Swedish winters and take rollovers in stride. Volvo just announced that it has purchased all of Polestar, a tuning outfit that has drawn more power out of Volvos since 1996. Volvo has been proud enough of its association with Polestar that it showed the the V60 Polestar wagon at the 2014... If Volvo's Polestar plan succeed, it will join other brands that have also started performance labels. Volvo says it aims to use "electrification technology" in its Polestar cars, too. Luxury shoppers can expect more performance-oriented Polestar variants of Volvo cars down the road, but you might have to wait for one. Volvo said it plans to sell just 1,000 to 1,500 Polestar cars worldwide per year "in the medium term," which is up from the 750 V60 Polestar wagons and S60 Polestar sedans it expects to sell in 2015. Source: www.usatoday.com
