Ford has finally gotten its most important vehicle back on track - Business Insider
Automakers are reporting US sales for August Tuesday, and for the most part the story is a familiar one: The market for cars and trucks hasn't been this good in years, driven by cheaper gas, low interest rates, and a recovering employment picture. The pace is for overall sales of more than 17 million new vehicles in 2015. Trucks and SUVs are faring especially well, as buyers return to larger sets of wheels. It made the decision to re-engineer its F-Series full-size pickup, which for decades has been American's best-selling vehicle. As a result, the car maker hasn't been able to join the pickup-truck party — revamping F-Series production kept supplies constrained. Ford sold more than 70,000 F-Series pickups, the company reported in a statement. Ford was already on a pace to sell more than a half million F-Series pickups in 2015, so the big August — up 5% from August 2014 and the best month for Ford pickups since 2006 — should demonstrate that the decision to "lightweight" the truck... We spent a week with the new pickup earlier this year and found it to be a terrific truck. In another interesting Ford subplot to come out of sales day, the formerly left-for-dead Lincoln brand continued its return to, if not the upper reaches of the luxury market, then at least to viability. Source: www.businessinsider.com
