14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty - Umbel (blog)
Creative and unique mobile apps are helping brands connect with fans to convey brand messages, offer a useful service, keep them engaged and build customer loyalty in a crowded marketplace. Studies show that more than 50% of customers who regularly use a branded app are more interested in buying from that company. More than 90 of the top 100 global brands have already launched at least one app. According to a 2015 marketing survey , 34% of marketers plan on launching at least one mobile app this year. What's more important for brands is to have a clear strategy on how they plan to drive app downloads, make the content compelling and increase long-term user engagement. This explains why some of the best branded apps have been created by automobile companies trying to capture a slice of this driving time to build loyalty. What Questions Should Brands Ask Before Creating an App There are plenty of examples of engaging and helpful brand apps like Chipotle’s Scarecrow game app in which players can earn buy-one-get-one-free offers, Pop Secret’s Perfect Pop app that... But beyond just driving downloads, what questions should brands ask before they launch yet another app. Source: www.umbel.com
