A Custom Concept Car: The Riviera X-11 - Speedhunters (blog)

I was first drawn to Marcy Molkenthen’s ’63 Riviera ‘X-11? because of the 8-lug wheels , something I’ve always thought was a cool feature on ’60s Pontiacs. Despite the custom Riv’ being parked on a sloped hill and swarmed by people at the Lone Star Round Up , I still did my best to capture it, because there’s way more custom work going on once you start looking around…. Cars of this era, the Riviera included, are known as factory customs. That is, the OEMs had looked at car customizing of the ’50s and applied some of the same sleek tricks to factory cars. It was only when I looked up from the custom 8-lugs that I realized how customized Marcy’s build was though, with a complete roof replacement from a ’68 Mercury Cyclone. Guiding the aesthetics of the build was hot rod designer Jeff Allison , who brainstormed the idea with Marcy after she mentioned that she loved Rivieras, except for the square roof pillar in the back. Jeff sketched up some ideas and they realized that a Cyclone roof would flow perfectly with the Riviera’s lines. Editor in Chief: Peter Kelly. Editors at Large: Larry Chen, Bryn Musselwhite. News Editor: Mike Garrett. Technical Editor: Keith Charvonia. Source: www.speedhunters.com