Why Mindfulness Matters in Marketing to Women - AdAge.com (blog)
Get More From Ad Age Register to become a member today. 7 free articles per month on Ad Age and Creativity Ability to comment on articles and creative work Access to 9 custom e-newsletters like Ad Age Daily, Ad Age Digital and CMO Strategy To get unlimited content and more benefits, check out our... Try introducing any of these topics into your next social gathering and see what happens: public breastfeeding, freezing your eggs, the pressure to "have it all," feminism, the mommy wars or even Caitlyn Jenner's recent Vanity Fair spread. Embracing a deeper and more nuanced understanding of women's daily realities is hugely important for marketers trying to connect with women in an authentic way. As a concept, mindfulness -- the practice of paying attention to the present moment in a focused and nonjudgmental way -- is nothing new. Buddhist monks have been practicing it for over 2,500 years and many Western doctors have embraced mindfulness techniques as a way of treating stress and depression. Whether it's a reaction to our "always-on" lifestyle or a response to the increasing pressure to live up to the perfection we see in the media and in our social networks, women are turning inward to bring more awareness to their present moment and... The Huffington Post named 2014 "The Year of Mindful Living. Source: adage.com
