The Buick Cascada: Going Topless in 2016 - The Cheat Sheet
Not only will it be Buick’s first convertible in 25 years, the Cascada will also be the first coupe in the brand’s lineup since the eighth-generation Riviera production ended in 1999. Those who closely follow the European market will probably... Buick is hoping the sporty convertible will appeal to the younger demographic and help aid its changing image. Though GM already has both the Camaro and Corvette convertibles in its stable, the Cascada will certainly appeal to plenty of buyers. Instead, the Cascada will slot in the luxury convertible segment with the Audi A3, BMW 2 Series, and Lexus IS C. While Buick has yet to release pricing for the Cascada, it’s sure to slot in well below its foreign competitors that range from... GM’s most recent similar experiment was the Pontiac G6 convertible, but the Cascada is sure to be more luxurious with dramatically improved styling. Though its projected starting pricing in the low $30,000s will be a bit higher than the departed Chrysler, it will certainly appeal to the same market and pick up a number of sales from those who missed their chance on a new 200 convertible. Source: www.cheatsheet.com
