Norwalk's Scrum50 brings agility to marketing - Thehour.com
The agency, located on Marshall Street, was founded in 2014 by LeBeau and partner Chris Parker. LeBeau, founder and managing partner, attributes this success to the company's methodology -- agile marketing. This way of working is comprised of two important parts, LeBeau said. "In an agile world, we say that's very risky to essentially hibernate for nine months and hope that your big idea works," LeBeau said. He said that Scrum50 has "a culture of doing" and he tries to foster a healthy, open, energetic, collaborative culture in the workplace. "When we meet with clients, our big promise is 'work that's twice as good in half the time,'" he said. "If it tanks, walk away," LeBeau said, noting that part of the agile method is "fail fast. "It's been a great differentiator for us and clients are definitely getting it," LeBeau said. LeBeau has been interested in the agency business ever since his college days. This venture was what pushed LeBeau into the promotion agency business, he. Source: www.thehour.com
