Dodge Wants to Make Every Car Into a Charger - The Cheat Sheet
707 horsepower is a heck of a lot of horsepower after all, and with an MSRP of less than $70,000, owning a Hellcat is something a regular person can reasonably dream of. Thanks to the popularity of both the Challenger and Charger Hellcats, Dodge... But even if not every vehicle in the Dodge lineup ends up getting turned into a Hellcat, future products will all have a little bit of Hellcat DNA in them, according to Automotive News. “Performance is good business,” said Tim Kuniskis, Dodge’s President and CEO. “Our goal for Dodge, for every vehicle in our lineup, is to build every car as a Charger,” Kuniskis said. “Not to look like the Charger, but to do what Charger does compared to the rest of its segment. In the past, Dodge has had a few strong-selling cars in its lineup, but it’s been a while since the brand had much cohesion across its entire stable. Now, when you’re talking about what makes a Dodge a Dodge, Kuniskis wants you to think “power and performance. It also helps that Dodge is making this move in a time when gas is much more affordable than it used to be. “The. Source: www.cheatsheet.com
