Fiat to launch 're-mastered' 500 model with Ella Eyre music show - Event Magazine
Hosted overlooking London’s Tower Bridge at Potter’s Field Park in London, the event will see Eyre perform a specially re-mastered version of The Emotions track, Best Of My Love. Fiat promises a star-studded crowd will be in attendance to watch the musical launch. This will see Fiat leveraging music as part of its new strategic direction. Sebastiano Fedrigo, Fiat Professional UK country manager, said: "You don’t replace an icon - you embrace it and evolve it. The new Fiat 500 has been truly re-mastered and reloaded and what better way to mark the launch with an impressive and... "We are very excited to have worked with such a talented performer and to finally see the new Fiat 500 and Ella Eyre perform together this evening. Fiat launched its 500X model earlier this year alongside magician Dynamo. Event TV: Fiat partners with magician Dynamo for 500x car launch. Source: www.eventmagazine.co.uk
