New Fiat 500 will be part of 'Emotional' range - ChronicleLive
Over the past two decades the Fiat brand has suffered a major decline is sales and market share but now Fiat Chrysler Automobiles is planning a major revival in Western Europe. Luca Napolitano from Fiat has said the Fiat brand will be split into two, one side aimed at small and compact cars that are just below premium level, and the other at high-value budget cars. Thus Emotional will cover the growing 500 range and the new Fiat 124 Spider. As well as offering more space, this new vehicle may well have four-wheel drive and more powerful turbocharged variants on offer. Fiat will reveal more about the new Rational and Emotional ranges at the Geneva motor show in March 2016. The Chronicle is read by more adults than any other regional newspaper on sale in the area. With 170,115 average issue readers, this reach extends to 366,753 weekly readers – that’s over 1/4 of adults in the area. *ABC Newcastle Chronicle 100% paid, Mon - Sat, JICREG, 1/10/2012. Unique Users: 1. 6m. Page Views: 10m. Audience figures from Omniture, monthly average (Jan - Jun 2014). More than 1 in 3 ChronicleLive users have clicked through to an online. Source: www.chroniclelive.co.uk
