The Ford Taurus: It's Not America's Best Selling Car Anymore - The Cheat Sheet
By 1991, Ford had sold more than 2 million units , and it sat comfortably as the best-selling car in America until 1997. Since then, it was relegated to also-ran status, spent a few years out of production, and today shares the old Crown... But this week, Ford introduced an all-new Taurus, and it hopes to regain some of that old sales magic — in the Chinese market. According to Ford, the Taurus “is a new premium sedan for discerning Chinese business customers. ” Following the growing trend of designing American cars for the Chinese market , the new Taurus is bigger, more spacious, and, according to Chairman of for China John Lawler, proof that the company has “a clear understanding of what Chinese... The new Taurus is a key player in Ford’s plan for growth in the world’s largest auto market. The company has been playing catch-up with General Motors, which just announced a $16 billion plan to invest in 40 new vehicles for the Chinese market by 2020. With the new Taurus (and the recently unveiled Lincoln Continental ), Ford is boldly... Source: www.cheatsheet.com
