Ford Motor Company: One Vehicle That Changed Consumer Perception of the Blue Oval - Motley Fool
The most impressive turnaround, in my opinion, was the one found at Ford Motor Company , and the following is one of the vehicles that truly helped change the negative perception surrounding the company. Ford's 2016 Fusion. Image source: Ford Motor Company. Fusion debuts in 2006. Former Ford CEO Alan Mulally took control of the troubled automaker in 2006 and immediately set forth a new strategy to focus on producing higher-quality vehicles with better gas mileage that would sell worldwide -- a... Many were pessimistic as Ford, along with other Detroit automakers, had long been forgotten in passenger vehicle segments that Japanese automakers had grown to dominate over the previous two decades. However, since the Fusion's debut in 2006 sales have soared more than 100% from 142,000 vehicles to 306,000 in 2014. That's even more telling is when you compare sales of the Fusion and the segment's leader, the Toyota Camry. Meanwhile, in Texas, sales of the Fusion doubled the growth pace of the overall midsize segment. Source: www.fool.com
