Ford's New 2015 F-150 Is Selling Fast, but So Is GM's Chevy Silverado - Motley Fool
Added together, sales of GM's full-size Chevy Silverado and GMC Sierra totaled 64,060, beating Ford. There's a good case to be made that both GM and Ford are winning, in different ways -- and that's a big deal for investors. Ford's Kansas City truck factory is still ramping up to full speed after a shutdown to retool for the all-new F-150. That means that Ford's dealers still only have limited supplies of the new trucks. Ford said that the heavily optioned Lariat, King Ranch, and Platinum versions represented 60% of the new F-150's retail sales in April. Translation: Big profits for Ford on each truck sold. That's crucial for Ford, because it won't have full supplies of the new trucks until summer -- and the F-Series is the biggest contributor to Ford's global bottom line. Right now, Ford dealers are selling a mix of leftover 2014 models and new trucks. Ford already booked the profits on those 2014 models, so getting good prices for the limited number of 2015 models it's shipping now is crucial. Had they been at full speed, and had the all-new Edge also been ramped up, Ford's profits would have been over a billion dollars richer, he said. Source: www.fool.com
