How Chevy and Isuzu Are Teaming Up For Something Big - The Cheat Sheet
On top of selling the Pup compact pickup and the rugged Trooper SUV, it enjoyed lucrative partnership deals with Honda and General Motors, with a number of its cars being offered through Chevy dealerships as Geos, and Isuzu diesel engines offered... Despite offering a bona-fide future classic in the 1999-2001 VehiCROSS SUV , the company limped into the 21st century offering a thinly disguised Chevy S10 pickup (the Amigo), a rebadged Honda Odyssey (the Oasis), and GMC Envoy (the Ascender). In 2008, after 27 years and over 2 million vehicles sold , it announced a total withdrawal of passenger vehicles from American market, focusing instead on commercial trucks. But now, Isuzu is back…well, kind of. In a move that mirrors its 1980s-era Geo connection, General Motors has announced that it’s reentering the medium-duty commercial truck market, and partnering with the Japanese truck maker to sell Isuzu... Despite its disappearance from the passenger car market, Isuzu remains an international powerhouse when it comes to medium-duty commercial vehicles, and Chevy couldn’t have picked a better partner to help it reenter this competitive segment. On top of offering heavy-duty pickups and vans, Chevy hopes that offering a versatile cab-over will help make the brand a go-to choice for commercial businesses. Source: www.cheatsheet.com
