Ford Motor Company All Set To Tap The Mid-Sized Trucks Segment Following ... - Business Finance News

Ford Motor Company ( NYSE:F ) is all ready to move its resources to the booming US Mid-sized trucks segment. Ford’s move comes after General Motors Company ( NYSE:GM ), made a similar move a year back. It is interesting to note that both companies had exited the mid-sized segment in 2011-2012 on account of low profits. According to NADA, only three models were available to customers in the mid-sized segment as opposed to eight in 2000. However, the significant dip in oil prices, which has brought back larger gas guzzling vehicles back into the mainstream US auto... The country’s largest automaker has seen sales of its re-introduced Chevrolet Colorado and GMC Canyon spike up 88,000 units this year. one factor is the moving to the mid-sized SUV segment. It is expected that the unit sales of Ford will follow a similar trend after moving to this sector. Ford, on the other hand has had major exposure in the heavy duty segment, with high sales of its SUVs. However, less exposure in the mid-sized segment means that government quota on carbon emissions. Source: www.businessfinancenews.com