What A Future FCA-GM Might Look Like - Truck Trend Network
Over the past week, the Interwebs have been abuzz with Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne and his continued insistence on consolidation within the auto industry and specifically a hypothetical merger between FCA and General Motors. While we don’t expect any of GM or FCA’s current brands to disappear entirely, we could see individual models dropped or merged onto a common platform. Below are some of our predictions for what a combined FCA/GM truck and SUV lineup might look like. Chrysler used to be Chrysler Corp’s quasi-luxury brand, with the 300 sedan making a credible attempt at a near-luxury fullsize sedan. We expect the combined entity to keep its flagship luxury brand, although we could see some platform sharing. The industry is moving toward crossovers, even in the luxury segment, and we could see some rationalization at some point between the XT5 and Durango or Cadillac gaining a rear-drive crossover shared with Dodge or Chrysler. Cadillac’s popular, profitable Escalade franchise will comfortably remain part of the brand’s lineup for the foreseeable future. The big question for both FCA and GM is how they will rationalize their truck lineups. Source: www.trucktrend.com
