Toyota Doubles Down on Its Big Bet on Bolder Styling - The Cheat Sheet
When Toyota’s Mirai was first presented in production form, the auto world was immediately split into two camps. Some — many, really — looked at it with disgust, and though they may appreciate the magnitude of the mission that the Mirai was trying to accomplish, they felt that the means to get there wasn’t the right way to go about it. For others, the Mirai... Only, the Mirai is far more statement-making from a styling point than the Prius was upon its initial release. The Mirai is an extreme indicator of a larger trend that’s sweeping across the board at Toyota. Its cars weren’t particularly exciting, but they weren’t offensive or statement-making either. They were figuratively beige (though some literally too), and in America, beige sells. As more millennials seep into the market for automobiles, Toyota is finding that it must adapt its form to cater to a much younger audience. Beige sold with the Boomers and Gen-Xers, but the younger members of society are now moving into the market with their own set of demands. Source: www.cheatsheet.com
