2013 Honda Insight: The Forgotten Hybrid? - Green Car Reports

And with poor sales and Toyota's Prius C now on the market as a head-to-head rival, the Honda Insight can definitely consider itself a follower. That's a shame, for those who remember the original Honda Insight. Predictably, as many pioneering cars do, it also lost Honda money on every vehicle, no doubt part of the motivation taking a more conventional route for the second-generation car. But as you cast your eyes over the Insight's surprisingly Prius-like silhouette, it's hard not to think the car may have had more success with a little more of the first-generation car's spirit. Well, poor sales in the U. S. --in its home market of Japan, the Insight became the first hybrid car ever to top Japan's sales charts in a month, and sold 93,283 units in its first year on sale, 2009. On this side of the Pacific, the Insight has... In the Honda's favor, it's still the cheapest hybrid on sale, with an MSRP of $18,500. Comparison: 2012 Honda Insight vs. 2012 Toyota Prius C. Also in the Insight's favor, people actually taking the plunge into Insight. Source: www.greencarreports.com