Ex-Apple designer takes on Ikea - New York Post
With Campaign , named for the simple-but-sturdy military furniture used by officers in the British Empire, Sewell is looking to put into home furnishings the knowledge he gained from a yearlong stint on Apple’s manufacturing design team in 2010.... Before landing the Apple gig, Sewell worked as a car designer for Honda. “Hondas have a really good resale value,” Sewell notes. Sewell’s duties at Apple included trips to China, where he monitored assembly lines at Apple supplier Foxconn. As it churned out iPhones and iPads by the millions, the focus was on precisely made parts that fit together just as precisely, he says. Unlike Apple, Sewell says he’s eyeing “farm-to-table” manufacturing — close to both customers and raw materials — in the US. Detroit is a leading candidate for a factory, he said. To further save on shipping costs, Campaign is devising its modular midcentury designs so they can be shipped in pieces that all fit the. Source: nypost.com
