Honda's Sales Are Clobbered As Buyers Choose SUVs Instead - Motley Fool
Booming CR-V sales aren't enough to offset Honda's sedan slump. But Honda, like Toyota, has long relied on sedans for the bulk of its sales in the U. S. Honda's Accord and Toyota's Camry have long been among the best-selling vehicles (of any kind) in America -- but sales of both are down in 2015. The Accord in... Sales of Honda's longtime flagship were down almost 20% in August, and are down 14. 8% for the year to date. And after a promising start last year, sales of the small Fit have plummeted: It's down 30% in 2015. Not all of the news was bad for Honda. Sales were up another 2% last month to a whopping 34,771, breaking an all-time monthly sales record for the model. And the smaller Fit-based HR-V crossover added another 4,567 sales to Honda's small-crossover total in August. Crossovers are more profitable than their sedan siblings, generally speaking, and the CR-V -- which is mechanically related to the Civic -- did help boost Honda's profit last quarter. But the CR-V's appeal hasn't been enough to offset the sales lost by consumers' sharp turn away from Honda's long-vaunted sedans. Source: www.fool.com
