2012 Hyundai Equus review - Digital Trends
For many, the perception of Hyundai as anything more than a budget automaker has yet to materialize fully. So what better way to continue along this hard-fought path to prestige than to develope a car that very few thought Hyundai ever would – or could – create. Say hello to the 2012 Hyundai Equus, a three-dimensional statement to the automotive world that affordable luxury can exist outside of Europe and Japan (we’ll throw the American luxury brands in there, as well). But can Hyundai create a car that’s actually worth $60,000, or more. If Hyundai’s traditional vehicle lineup is (wrongly) perceived as the automotive equivalent of a fast-food dollar value menu, the 2012 Equus is more of a grass-fed Kobe beef hamburger with a side of truffle-oil laced fries. And the fact that there is little to identify the vehicle as such (the Equus features its own distinct winged icon and badging) is very telling. Hyundai clearly does not want customers associating the Equus with Elantras and Accents. While generally straightforward and conservative (almost to a fault), the Equus’ cabin is spacious, comfort-riddled, and yes, luxurious. The Equus does that, but it’s a shame the material quality comes up short in some areas. Source: www.digitaltrends.com
