2015 Hyundai Veloster | first drive - Cars Guide
Toyota, Subaru and Hyundai breathed new life into what was a stale part of the market in 2012 with low-cost, fun to drive sports cars. But sports car buyers are notoriously fickle, latching on to the latest shiny new toy and then ditching it when it's no longer the new kid on the block. Sales of Toyota's 86 and Subaru's BRZ have plateaued in the first half of this year and Hyundai's Veloster has taken over the reins as Australia's favourite sports car. But news this week that Mazda’s new MX5 will cost just $31,990 — a $15,000 cut on the current model — has rewritten the rules in the segment. The news came just a day after Hyundai dropped the starting price for its turbo Veloster to less than $30,000. It's not all good news, though. Hyundai chief operating officer John Elsworth says the new cut-price Veloster turbo will maintain sales, rather than grow them. As sports cars go through their life they tend to diminish in volume over time because they are more fashion-oriented items than cars in other segments so this will be something that maintains the level that we currently do," he says. Despite the cut in equipment, the Veloster's value equation remains pretty compelling. Source: www.carsguide.com.au
