2015 Hyundai Genesis - Cars.com News (blog)

Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. A complete redesign of the car that won Cars. com's first-ever "Best of" award in 2009, the 2015 Hyundai Genesis is now even closer on the heels of more expensive competitors, but it's not without shortcomings. As before, the Genesis is technically full size, but Hyundai positions it against nominally midsize sedans like the BMW 5 Series, Cadillac CTS, Mercedes-Benz E-Class and Lexus GS 350 — and prices it to undercut them all (see key competitors side... Like the Jaguar XF, another competitor, the Genesis newly adds an all-wheel-drive option available solely with a V-6. This option is common among competitors. (Compare the 2014 and 2015 Genesis' specifications side by side here. The 2015 has a new, grille-dominated nose that makes it more distinctive and in line with Hyundai's latest design direction. Source: www.cars.com