Cadillac's cars a model of luxury, but its brand is sputtering - Washington Post
The good times have returned to the U. S. automobile industry, but they seem to have rolled past the Cadillac division of General Motors. Cadillac, founded in 1902, is GM’s luxury division. But it no longer fits the highly profitable, super-upscale definition of automotive luxury, according to its new top executive, Johan de Nysschen, and other Cadillac leaders interviewed here last week at the 2015 New York International Auto Show... Cadillac is producing some of the best cars in its history, represented by models such as the full-size XTS sedan, the compact ATS and the sporty CTS-V. But Cadillac cars, redesigned to take on the likes of the Mercedes-Benz S-class, BMW 3 and 5 series, and high-end Lexus models, have withered against that competition. The problem is class, de Nysschen said. Cadillac, once the premier luxury marque in the U. S. automobile market, is now perceived as having no class. Or, to put it more kindly, de Nysschen said Cadillac does not have enough of that “intangible quality” to command the kind of prices asked for the Aston Martin DB9 convertible ($200,800), the oddly named BMW 6 Series Gran Coupe Sedan ($78,300) or... De Nysschen implied that Cadillac lost its. Source: www.washingtonpost.com
