2015 GMC Sierra 1500 Elevation Edition: First Drive - GM Authority (blog)

There’s no shortage of buyers out there clamoring to replace chrome with color on their pickup trucks. The easiest target has long been the GMC brand, with grilles and wheels seemingly bolder and shinier than the rest. Trucks in particular. One such package is the 2015 GMC Sierra Elevation Edition. Our 2015 GMC Sierra 1500 Elevation Edition tester is probably something that Batman would drive if he had to haul lumber back to the Bat Cave. The Sierra Elevation Edition is dark as the garb of The Dark Knight, and plays to the desires of GMC truck customers who would otherwise immediately fit their Sierra with third party, non-warranty-backed accessories. And therein lays the business case for a truck like this. You could buy a stripped down GMC Sierra 1500 for less, and outfit it with cheaper accessories outside the official ones to get a similar look. But for the nominal premium, the Sierra Elevation gift-wraps the entire appearance package from the OEM at a convenience, with assured quality thanks to its factory warranty. On the road, the half-ton Sierra turned a lot of heads, especially those of other truck drivers. After all, looking at this truck is what it’s all about. Source: gmauthority.com