The $40000 Midsize Pickup Is Here to Stay -

Years ago a midsize pickup truck was a $10,000-$15,000 compact, bare-bones truck with better-than-full-size-pickup fuel economy. Fast-forward to now and a midsize truck is anything but compact and bare bones. Case in point: We recently tested a 2015 GMC Canyon SLE with the All-Terrain Package that priced out at $38,915 (all prices include destination). Spending that much on a midsize truck certainly gives some people pause. After calling a few dealers 60 miles north of Pittsburgh, he found an extended-cab 2015 GMC Canyon SLE with the All-Terrain Package. Although the price gave him pause, the retired armed forces vet took the truck home. "I drove a new Datsun pickup off the lot for $10,000. Those trucks simply don't exist anymore. GMC Is Not Alone It would be easy to suggest the price is high because GM is marketing the GMC as more premium than the Chevrolet Colorado, and so the Canyon costs more. But prices can shoot up quickly on these midsize pickups by adding cleverly targeted options specifically designed and packaged to be easy add-ons. Two years ago Mopar (Fiat Chrysler Automobiles' accessory maker) had its largest display ever at the 2013 North American International Auto Show. Source: