Lexus boasts highest customer satisfaction among automakers in 2015: report - Luxury Daily
Luxury automakers earned top ratings in this year’s American Customer Satisfaction Index, with all but one scoring above the record lowest average in more than a decade. Record numbers of recalls and rising prices contributed to the third consecutive dip in sentiment in three years, with 15 of the 27 automakers studied showing a decline in consumer satisfaction. “It’s all about offering premium quality at a premium price,” said David VanAmburg, managing director of ACSI. The American Customer Satisfaction Index (ACSI) is an independent measure of consumers’ approval of the quality of products. Last year, the automotive industry saw 64 million vehicles recalled, twice the previous record in 2004. Compared to last year, 40 percent more survey respondents noted recalls. Perhaps as a result, the ACSI registered its lowest score since 2004, with a combined 79 points out of 100. The economy has improved, leaving consumers with more money to spend on upgrading their cars, boosting demand and prices. However, luxury car buyers may be less cost-sensitive, leaving them feeling more satisfied in a purchase than their counterparts shopping for mass make vehicles. Source: www.luxurydaily.com
