Buick introduces cheaper base models for Regal, Verano - The Detroit News

General Motors Co. ’s Buick brand is cutting the starting price on its 2015 Regal and Verano sedans by more than $2,000 each, by introducing two new 1SV base models. The move, reported by CarsDirect, a California-based online car-buying service, and confirmed by Buick, follows other base price cuts of up to $2,600 earlier this year by GM. The company previously added new L base models for the 2015 Chevrolet... “These new trim levels offer an opportunity to increase awareness and consideration of Buick vehicles,” Buick spokeswoman Kelly Cusinato said in an email Friday. The new Verano 1SV starts at $21,990 including destination fee, down $2,315 from the previous entry model starting price. A Regal 1SV will start at $27,990, which is down $2,925 from the Regal Turbo and is $830 cheaper than the starting price on the Acura ILX, according to CarsDirect. The Regal 1SV doesn’t have a turbocharged engine and instead gets a 2. 4-liter four-cylinder Ecotec engine generating 182 horsepower, according to CarsDirect. “The Regal 1SV and Verano 1SV start thousands less than before, but each have their own trade-offs as a result. Bernstein said some shoppers might not like the less powerful engine in the Regal and dealers may not keep many Verano 1SVs in stock. Source: www.detroitnews.com