Have Truck and SUV Prices Gotten Out of Control? - TruckTrend Magazine

If you're part of the statistical majority of American drivers, you haven't graced a new vehicle showroom in the better part of a decade. If that's the case, you probably dropped between $25,000 and $35,000 on your last new car, which is probably now worth about $10,000. If you've been considering a new truck or SUV, you'd better have just gone to your yoga class, or had a spa... Granted, the new model is much more refined, powerful, and better equipped than it was a decade ago. The inflation-adjusted MSRP of the new model is not radically out of whack with what it should be, coming in at around $46,733. But that's just the starting price. It may seem like we're just picking on GM for its new SUVs , but it's really industry-wide. A Ford F-350 Platinum dualie with the Power Stroke rolls off the lot at $67,905. OK, so not everyone is going to go bananas with the option sheet, or pick the fanciest model on the lot. But good luck trying to find one of the "one at this price" models. A little more than a year ago, a test of two reasonably equipped but fairly basic V-6 4x2 ½-ton trucks had both models with an MSRP of around $36,000. Although plenty comfortable, both models lacked navigation, leather seating, and a passenger-side. Source: www.trucktrend.com