No end in sight for deluxe pickup truck prices - USA TODAY
DETROIT -- How high can prices for high-end pick-up trucks go. Right now, there's no end in sight. Over the past several years designers have continued to push the limit, elevating the price of high-end pickups past $50,000 and then past $60,000. And that's just for the full-size pickups. The average price for most high-end versions of the larger heavy duty pickups exceed $70,000. Today's top-of-the-line trucks have heated steering wheels, heated and cooled seats, aluminum wheels, along with all of the latest high-tech features... Every time Detroit's Big 3 automakers -- General Motors, Ford and Fiat Chrysler -- roll out a higher-level truck they discover there is even more demand than they anticipated, leading executives to predict the industry will continue to push the... In 2014, what a consumer paid for a car or truck sold in the U. S. hit a record high average of $32,386 — a 17. 5% increase compared with 2004, according to Edmunds. Doug Scott, Ford's truck group marketing manager, said many of the customers who are paying $50,000 or more for a pickup are paying even more for the horses or horse trailers that the truck is being used to tow. With no apparent limit to demand or a ceiling for a top-end price, it's not surprising to see automakers continuing to pursue more sales with ever more luxurious trucks. Source: www.usatoday.com
