Toyota's topflight machismo - Philly.com
After flagging sales chased the Big Three from the midsize pickup arena, Toyota and Nissan had the segment all to themselves, with the Toyota Tacoma cutting itself a 70 percent slice of the pie. With that kind of market share, there wasn't much incentive to update the 10-year-old current Tacoma, until General Motors got back in the game with the 2015 Chevrolet Colorado and GMC Canyon. And Toyota wasn't about to let that discrepancy stand, not with annual sales of 165,000 units at stake. In an effort for it to remain midsize pickup numero uno, Toyota has extensively redesigned the Tacoma for 2016. The new truck, which will begin showing up in dealerships in mid-September, boasts a new body and interior, an innovative new V-6... The new Tacoma, whose base price ranges from $23,300 for a rear-drive, extended-cab work truck with a manual gearbox to $37,820 for a leathery, top-of-the-line 4X4 with the automatic, proved a pretty affable small truck at a recent regional media... The 2016 Tacoma's body design is quite macho, as you might expect from a vehicle whose customer base is 85 percent male and which is taken off-road by 45 percent of its owners. Source: www.philly.com
