Who Will Buy Ford's Posh New $60000 Pickup Truck? - Motley Fool

But it turns out that -- at least by one definition -- Ford has the best-selling luxury vehicle in America. If you look at vehicles selling for $50,000 or more, the sales winner, by a huge margin, is Ford's F-Series line of pickups. The F-150 starts at about $26,000, but many of Ford's pickups sell for a lot more. And this fall, Ford is planning to tempt its well-heeled pickup buyers with an even more expensive new version of the F-150. But is Ford taking the idea of a loaded pickup truck a step too far. Ford says that the new-for-2016 F-150 Limited will be "the most advanced, luxurious F-150 ever. It's clear what Ford means by "other high-series trucks. FCA's chrome-bedecked Ram Laramie Limited is still new, but GM has been at the luxury-truck game for a while with some success: Its GMC Sierra has the highest average transaction prices of any full-size pickup truck. But Ford pioneered the idea of a luxury pickup with its King Ranch model back in 2001, and it's taking things to yet another level with the Limited. The Limited package includes a bunch of Ford's latest high-tech touches. Source: www.fool.com