FCA, VW, GM lead Strategic Vision quality survey - Automotive News
customers are happiest with vehicles from Fiat Chrysler Automobiles, Volkswagen and General Motors, according to a survey of new car and light-truck buyers. FCA, Volkswagen Group of America and GM were the top three overall scores in the survey, Strategic Vision’s Total Quality Index, with FCA nabbing the highest score for the first time. “FCA has incrementally risen from one segment leader in 2010 to six segment leaders in 2015,” Christopher Chaney, Strategic Vision’s senior vice president, said in a statement. FCA models placed first in several of Strategic Vision’s product segments:. • Small multi-function car: Fiat 500. • Small alternative-powered car: Fiat 500e. • Specialty coupe: Dodge Challenger. Strategic Vision, a research company based in San Diego, conducts the quality study annually to identify and track vehicle problems and overall customer experience. “Simply counting problems once had a place in history, but today, knowing what creates love and that which enhances the customer’s perception of quality are key to determining what is best,” Strategic Vision President Alexander Edwards said in a... The Chevrolet Colorado led the way in the study’s standard pickup segment, becoming the first domestic model to top the segment in more than a decade. Another winner among domestic brands was Ram, nabbing the “best brand” title. Source: www.autonews.com
