VIDEO: Ram Truck designers discuss how they came up with the new Rebel and ... - Equipment World Magazine

The truck maker recently released a video featuring interviews with the brand’s historians and designers on the history of Ram grille design and the challenge and mission of changing things up a bit with the new Rebel and Laramie. RELATED >> Ram sets pricing on 2015 Rebel and Laramie Limited pickups As Brandt Rosenbusch, historical service manager for Fiat Chrysler Automobiles, says in the video below, for most of the history of the Ram pickup, design changes to the front... More than 20 years later, with Ram having separated from the Dodge brand, the truck maker decided it was time for a bit of a change. “We wanted to see how much further we could go with it and really play up the Ram brand identity to separate it from Dodge,” says Michael Gillam, Senior Creative Designer for the Ram Trucks Studio. Deyan Ninov Ram Exterior Creative Designer, says for the Laramie the team wanted to develop a grilled that represented the truck’s luxury trim while the Rebel grille was the result of studying mechanical and off-road elements. Source: www.equipmentworld.com