2015 Ram 1500 Texas Ranger Concept - Four Wheeler Network

Ram Truck recently revealed what the company is calling the Texas Ranger Concept pickup at the 2015 Dallas Auto Show. While it is essentially just a 1/2-ton Ram 1500 with an upfitted interior and trim package, it certainly gives a nod to J. J. McQuade and the importance of the Texas truck market. When you wrap your mind around the fact that one in five new trucks sold in the U. S. is sold in Texas, you start to grasp why Ram Truck would reward the big state with a special edition concept like the Texas Ranger edition Ram. Ram sells nearly 2. 5 times as many pickup trucks in Texas as it does in the next-highest volume state. In 2002, Ram Truck was the first manufacturer to recognize the strength of the pickup truck market in Texas by offering an exclusive edition for the state. The Ram Lone Star was the first pickup truck designed by Texans and built specifically for Texans. The Lone Star edition is by far the Ram brand’s best-selling model in Texas. Since the Lone Star debut, Ram has sold more than 230,000 of the Texas-only model trucks. The Ram Texas Ranger concept features badging and finishes that celebrate the Rangers and the iconic silver Lone Star Ranger badge throughout the Ram’s interior and exterior. Source: www.fourwheeler.com