Viper ACR to reignite interest in super car - Detroit Free Press

Snake lovers were rejoicing Friday as Dodge announced it will produce a 2016 Viper ACR as part of an ongoing offensive to reignite interest in the supercar. Tim Kuniskis, CEO of the Dodge brand, promised that the Viper ACR will be the fastest track-ready car ever built by the automaker as he unveiled one on Friday at the automaker's Conner Avenue Assembly Plant. The new Viper ACR and the rare media access to the plant are part of Kuniskis' effort to reposition the Viper and generate renewed interest in the car following disappointing sales. The commitment by FCA US, the automaker previously known as Chrysler, to make an additional version of the Viper also comes amid a surge of new performance cars by automakers ranging from Acura to Ford and General Motors. "This is the fastest, street-legal Viper track car that we have ever built," Kuniskis said. The decision to bring back the ACR is one of several actions Kuniskis has taken over the past several months to generate renewed interest in the Viper. Last fall, the automaker dropped the entry-level price of the Viper by $15,000. And, earlier this year, the company launched a new website allowing customers to custom order their own Viper with any color, stripe, wheel and interior combination. FCA US sold 760 Dodge SRT Vipers in 2014, up 29% from 591 the prior year. Source: www.freep.com